WHAT’S A BRAND STRATEGIST?
If anything, I’m really a brand therapist. When clients come to me, they admittedly can’t see the forest from the trees. They know there’s a disconnect between what they do and how to win over their ideal audience, but they’re in too deep to figure out the best path.
So we sit down and hash it out. As an outsider, I’ve got a keen eye on the overall landscape. Through guided conversations and thought-provoking workshops, we untangle the problem. I tackle the roadblocks. I construct the detours. We rewrite the story together. The brand story that attracts the right audience and guides them through a better experience. The story that wins their people over for good.
Brand strategy is so much more than a better logo or a slick new website. Those are just really nice end results. When you work with me, the journey to these deliverables is where the real magic happens.